Hi! I'm interested in your opinion on benchmarks in email marketing. What metrics do you consider key for evaluating the effectiveness of campaigns - open rate, CTR or something else?
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Sheena Owens
2d
The question of benchmarks in email marketing is really important because the right metrics help not only evaluate the current results of the campaigns, but also improve them in the future. In my opinion, the key metrics are not only the open rate and CTR, but also several other factors that help to comprehensively evaluate the effectiveness. The open rate is, of course, important because it shows how interesting your subject line is and how much your email "hit the mark". But it does not always indicate the quality of interaction with the content. I would also recommend paying attention to the CTR (click-through rate). This is a really important metric that shows how much your content prompted subscribers to take action.
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Albert Cooley
7d
Honestly, email marketing benchmarks are a great guide, but I try to use them in combination with my own audience analysis. Of course, open rates and click-through rates are important, but I also pay attention to conversion rates and unsubscribe rates. After all, a high open rate does not guarantee that an email leads to sales or interactions. I recently found a useful article on https://stripo.email/blog/email-marketing-benchmarks-by-industry/ - email marketing benchmarks by industry. It analyzes in detail the average rates for different niches. For example, in eCommerce, a high CTR is the norm, but in B2B, customer engagement and retention are more important.
The question of benchmarks in email marketing is really important because the right metrics help not only evaluate the current results of the campaigns, but also improve them in the future. In my opinion, the key metrics are not only the open rate and CTR, but also several other factors that help to comprehensively evaluate the effectiveness. The open rate is, of course, important because it shows how interesting your subject line is and how much your email "hit the mark". But it does not always indicate the quality of interaction with the content. I would also recommend paying attention to the CTR (click-through rate). This is a really important metric that shows how much your content prompted subscribers to take action.
Honestly, email marketing benchmarks are a great guide, but I try to use them in combination with my own audience analysis. Of course, open rates and click-through rates are important, but I also pay attention to conversion rates and unsubscribe rates. After all, a high open rate does not guarantee that an email leads to sales or interactions. I recently found a useful article on https://stripo.email/blog/email-marketing-benchmarks-by-industry/ - email marketing benchmarks by industry. It analyzes in detail the average rates for different niches. For example, in eCommerce, a high CTR is the norm, but in B2B, customer engagement and retention are more important.